The Naked Shop on PlumTree

The Naked Shop on PlumTree.
Naked Boxer Brief is a “boutique” men’s and soon to include women’s under-garment retailer that was created while filming a documentary in South America in 2008 for charity, Project World Citizen (PWC). From there, Joel (the client), took his product to the reality TV show Dragons’ Den in 2009. Even though he was rejected by the Dragons’ (venture capitalists) in front of 1.3 million television viewers, he continued on with building Naked. You can look for Naked to be featured in upcoming publications including this summer’s GQ.